Web and email.
Since the very beginning when I was looking at ways to get more people into BJJ and GSW, I focused on the Website side of marketing. Early on I purchased Stephen Oliver's "Extraordinary Marketing" program and an extremely high cost!
But it's full of fantastic ideas and I quickly became overwhelmed with the possibilities. So I took the same approach as I do with my training and focused on one thing, his web principals.
Now anyone that has followed my web sites knows how well I place in my chosen categories. My favourite gloat is getting people to go to Google and type in BJJ NZ or Brazilian Jiu Jitsu NZ and see what they get. And what do they get, my sites or other sites that link to my sites. Hell if you just type in BJJ you get one of my sites at number 2, that’s 2 out of 246,000!
Anyway the "martial arts Wellington" and "BJJ Wellington" are the ones that are important to GSW. The whole idea is to get as many people along to class as possible. The more people training BJJ the better it is for us as a whole. So I have recently focused on the second big point in the extraordinary marketing program and I am sending follow up emails to everyone who inquires.
When someone fills out the online form I send them an email with our details and invite them to class, (as most of you know) but according to the program I should have also been sending follow up emails every week to encourage people along. I never have. The class has grown by word of mouth and people who have inquired and shown up after 1 email.
These holidays I checked the number of inquiries I'd received in the past 2 years and it's a staggering 434!! Apparently if I follow up with several emails I can expect a 60-80% response. That’s between 266 and 347 people! I'd be happy with 10%. At the end of the day I love BJJ and I love training! The more people I can encourage to train the better it will be for all of us.
So I've started to send follow up emails, let’s see how it works out in the next few weeks. Either way, with classes of 10-15 people over the holidays things are clearly going to rock in 2005! I hope you enjoy the trip with us. :)
I've also taken the time to change the colour and images on the gsw page. Take a look. Click the "link" below.
But it's full of fantastic ideas and I quickly became overwhelmed with the possibilities. So I took the same approach as I do with my training and focused on one thing, his web principals.
Now anyone that has followed my web sites knows how well I place in my chosen categories. My favourite gloat is getting people to go to Google and type in BJJ NZ or Brazilian Jiu Jitsu NZ and see what they get. And what do they get, my sites or other sites that link to my sites. Hell if you just type in BJJ you get one of my sites at number 2, that’s 2 out of 246,000!
Anyway the "martial arts Wellington" and "BJJ Wellington" are the ones that are important to GSW. The whole idea is to get as many people along to class as possible. The more people training BJJ the better it is for us as a whole. So I have recently focused on the second big point in the extraordinary marketing program and I am sending follow up emails to everyone who inquires.
When someone fills out the online form I send them an email with our details and invite them to class, (as most of you know) but according to the program I should have also been sending follow up emails every week to encourage people along. I never have. The class has grown by word of mouth and people who have inquired and shown up after 1 email.
These holidays I checked the number of inquiries I'd received in the past 2 years and it's a staggering 434!! Apparently if I follow up with several emails I can expect a 60-80% response. That’s between 266 and 347 people! I'd be happy with 10%. At the end of the day I love BJJ and I love training! The more people I can encourage to train the better it will be for all of us.
So I've started to send follow up emails, let’s see how it works out in the next few weeks. Either way, with classes of 10-15 people over the holidays things are clearly going to rock in 2005! I hope you enjoy the trip with us. :)
I've also taken the time to change the colour and images on the gsw page. Take a look. Click the "link" below.
posted by BJJ NZ at
1/04/2005 10:58:00 am
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